In order to help establishing the visual identity of the EPIIC project, the need to design a logo that would visually represent the project's concept, goals, and activities was vital. The logo had to be attractive, easily editable, and meaningful. It would also determine the colors and fonts used in the project's templates, website, and communication materials.
Consistency in aesthetics based on the logo would provide the project with a polished and consistent appeal. Thus, the team developed the logo in such way to strongly reflect the main aspects of the project.